Here’s a pattern I know really, really well.
I get excited about a goal. I outline everything I need to do to get clear on it and get there. And then… I get super overwhelmed. And I stop… everything. Sometimes for days. Sometimes for weeks. Sometimes months. Sometimes, honestly, years!
I’ve noticed something about this over time: when I grip a goal too tight — when I think I can control the results just by the amount of work I throw at it — there’s more resistance, not less. I start procrastinating. I start spiraling. The tighter the grip, the more stuck I get.
Even the story of how I’m building my business, 100K Creator, is so not linear. I registered it more than a year ago. I have two sales to show for it.
And I could sit here wallowing… or I could glean what I can learn from this. I could choose to see it differently. I could tell myself I’m learning to be a “good and responsible” business owner. I could focus on developing myself so I can develop the business — because truth is, those two things were never separate to begin with.
Day 3 of 60
Right now I have a 60-day goal: offering a limited-time service building AI-assisted websites in 5 days for small businesses and personal brands.
It feels like a big challenge. I’m only on Day 3. But I’m loving the process.
I’m learning that growing pains can be a thing… much like when my own human babies are growing too. Nobody expects a growth spurt to feel comfortable. It’s just what growing looks like from the inside. I think goals — and businesses, and people — grow the same messy way.
(I’ll talk more about the project soon.)
Release and Surrender
For now, these are my thoughts — and feelings:
Growth comes from release and surrender.
And surrender doesn’t mean being passive. That’s the part I used to get wrong. It’s not throwing up your hands and hoping for the best.
It’s letting go of the outcome. But being responsible for the input.
Being responsible for the energy I put into my actions, more than the actions themselves.
I can’t control whether someone buys. I can’t control the timeline, or the algorithm, or how fast this all clicks into place. I’ve tried gripping that stuff before and it’s never once made it move faster — it just made me freeze.
What I can control is what I bring to the desk today. The consistency. The care. The energy behind the work, regardless of what it produces on any given day.
So — two sales in a year? That’s not the end of the story. That’s one chapter in a story I’m still writing, as long as I keep showing up to write it.
Day 3 of 60. Still loving it. Still learning that letting go isn’t giving up — it’s what actually makes the holding on sustainable.
More soon.